TACTICAL AND STRATEGIC APPROACHES TO GREEN MARKETING: CONCOMITANT IMPLICATIONS ON THE CORE MARKETING MIX. Journal of Management and Business Sciences, [S. l.], v. 1, n. 1, p. 1–15, 2023. Disponível em: http://mailx.iuiu.ac.ug/index.php/jombs/article/view/191. Acesso em: 6 jul. 2025.